EC145 “Mercedes-Benz Style” helicopter takes to the sky

Eurocopter EC-145 'Mercedes-Benz Style' Helicopter 544x368px
(credit: Daimler)

a year on after the debut of the EC145 ‘Mercedes-Benz Style’ concept at the European Business Aviation Convention & Exhibition 2011 (EBACE), Eurocopter unveiled the first ready aircraft yesterday at the EBACE 2011. this first product from ‘Mercedes-Benz Style’ will be handed over to an European customer after the exhibition. Mercedes-Benz’s designers created the interior for the EC145 that is tailor-made for luxury-class business and private travel. this luxurious appointment of the interior was created at the Mercedes-Benz Advanced Design Studio in Italian city of Como and needless to say, it drew its inspiration from the Mercedes-Benz’s luxury-class sedans.
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Mercedes-Benz combines both luxurious appointments and versatility into the interior of the EC145 that makes the EC145 ‘Mercedes-Benz Style’ suited for both business or leisure use. thanks to the railings, the seats on board are easily rearrangeable to suit the different needs. it can be arranged to a number of configurations for four to eight passengers, or removed to make way for luggage space. an extensive range of anchoring options are available on both the floor and the walls to keep the cargo in place. the EC145 ‘Mercedes-Benz Style’ is offered with deluxe materials and elegant woods that even extends to the pilot cockpit area. it also incorporated the ambient lighting as used in the S and E-Class that can be adjusted to a various different colors and brightness levels. the aircraft also offers spacious multi-function boxes and various equipment options as expected from any luxurious vehicles.

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Eurocopter EC-145 'Mercedes-Benz Style' Helicopter 544x311px

for the uninitiated, the EC145 is powered by a pair of Turbomeca Arriel 1E2 engines and incorporates a hinges rotor system with enhanced rotor blades that reduce sound and vibration levels. the EC145 sits in the medium-size helicopter category and is the only helicopter of its type that can seat up to eight passengers. ‘Mercedes-Benz Style’ is Mercedes-Benz’s effort in bringing Mercedes-Benz styling into products beyond automobiles that include furniture, lifestyle products as well as industrial design. makes sense doesn’t it? it is after all a brand and why shouldn’t it bear its mark on everything else like what Porsche, Ferrari and Lamborghini have done?

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Published by Mike chua

Avid tech enthusiast, gadget lover, marketing critic and most importantly, love to reason and talk.