Think Godiva, immediately the image of luxury chocolate comes to mind, and not food like bread or curry because, after all, Godiva is chocolate and pretty much anything related to just chocolate – ice cream, included. But as it turns out bread and curry are exactly what Godiva’s latest product are about.

Godiva x Lawson Bakery Beef Curry Bread

Partnering with Japan’s convenience store chain, Lawson, the Turkish-owned luxury chocolatier has released a new Godiva Beef Curry Bread. Yes. Believe it. Godiva. Beef curry bread. Man, it’s hard to wrap my head around this product – especially when it still has chocolate in it.

According to SoraNews24, the roux contains Godiva chocolate as one of its ingredient and the bread itself is made from Godiva cocoa power mixed. Obviously, it is a Japan-only product from Godiva, but if you really want to know what it tastes like, be sure to read up SoraNews24’s report. That lucky dude (or maybe not?) have chomped down a couple.

Godiva x Lawson Bakery Beef Curry Bread

So, there you have it. For the first time, you get to Godiva as a proper meal (well, sort of!) and also for the first time, you’d be to find the name Godiva in a convenience store, a place mostly associated with budget food products.

Images: SoraNews24.

Source: SoraNews24 via Twitter (@IAMNERDIShare).

Published by Mike

Avid tech enthusiast, gadget lover, marketing critic and most importantly, love to reason and talk.