Talk about localization. KFC couldn’t have done it better in China. Case-in-point: The so-called Rénjiānfùguìzòng (人贱富贵粽 which loosely translates to ‘Earthly Fortune Glutinous Rice Dumpling’).
The ‘Earthly Fortune Glutinous Rice Dumpling’ is a modern twist of Chinese glutinous rice dumplings made and consumed during the Dragon Boat Festival, aka 端午节 or Duānwǔjié.
Two flavors are being offered: a ‘eight treasure glutinous rice dumpling’ and a ‘fresh meat glutinous rice dumpling’. The former features eight types of ingredients, including the current in vogue scallops and salted egg yolk combo, packed inside pyramid-shaped glutinous rice bundle.
As for the ‘fresh meat glutinous rice dumpling’, it is more of traditional offering with just glutinous rice and stewed meat.
Obviously, this is a China thing. We don’t expect it to be available in other parts of Asia. When I first saw this on KFC China’s Weibo account, I was half expecting fried chicken, like, may be tenders, to be packed inside, but it didn’t happen. That will be interesting, though. Wouldn’t it?
Images: KFC China [CH].