KFC, is quickly becoming the name of quirky marketing campaigns. You have seen how it cleverly replace plumes of explosion with fried chicken, introduced a goofy Colonel Sanders dome tent, and coming up with KFC bath and nail polish, and now, the Louisville, Kentucky headquartered American fast food chain wants to take campaigning to the next level, by asking parents to name newborn born on the same day as Colonel Sanders after the KFC founder.
Fortunately, you are not expected to call your kid Colonel or Sanders, but you do have to name the newborn Harland, the founder’s first name. I am not saying Harland is awesome, btw. In the event parents-would-be want take the plunge at the expense of their newborn, they will have a chance to win $11,000 for the kid’s future college fund.
“According to the U.S. Social Security Administration, “Harland” ranked #3,257 on the list of most common baby names for 2017. To honor the world’s most famous chicken salesman, continue his namesake and inspire the next generation of entrepreneurs, KFC is offering a college donation to the first child born on the Colonel’s birthday (Sept. 9, 2018) named Harland.”
Why $11,000, you ask? Well, that is because, it is in honor of KFC’s 11 herbs and spices and as mentioned, the sum is for the kid’s college education. So, you probably can’t use it to make a Europe tour. This super strange contest will kick off on September 9 and for the next 30 days, KFC-adoring (or any parents lusting after the $11K college fund) will be able to submit the name, date and time of their baby Harland’s birth, along with their contact details, on this dedicated page on KFC website.
The rules are quite simple: the baby’s first name have to be Harland and obviously, he or she has to be born on September 9, 2018. There’s no need to buy anything, but you do have to be a resident of 50 U.S. and D.C., age 21 or older. Submission will end at 11:59 PM ET on October 9, 2018. As we have said earlier, KFC is no stranger to weird marketing stunts, but with this baby Harland ‘contest’, did the fast food chain gone too far? What’s your thought?
Source: The Atlantic.