For the longest time, KitchenAid has been synonymous with the color red. But if you haven’t been keeping up, the brand has been selecting a Color of the Year since 2018, and for 2025, that color is Butter—a shade of yellow so smooth it practically melts on sight. Too bad there isn’t a Pantone collab, or we’d probably be looking at a swatch called Melted Dreams 2025.
A Mixer That’s Spreadable
Butter isn’t just for toast anymore—it’s for your kitchen appliances too. This warm, creamy yellow was apparently three years in the making, which is about how long it takes for most of us to decide what color to paint the living room. KitchenAid says Butter evokes feelings of nostalgia, warmth, and connection. And if that doesn’t make you want to bake a loaf of sourdough, I don’t know what will.
Comfort Food, But Make It Fashion
The star of this buttery rollout is the Artisan Series 5 Quart Tilt-Head Stand Mixer, available now in Butter. It’s like having a tiny pat of sunshine sitting on your counter, ready to whip up cookies, cakes, or existential crises over why your dough didn’t rise.
Want to get your hands on this golden beauty? The Butter Stand Mixer is available now for US$499.99—turns out, nostalgia isn’t cheap. But are you even surprised?
Images: KitchenAid.
