When we talked about Apple Watch stand, the image of a vertical stand conjures up. Well, there is nothing wrong with that, really, but if the style-conscious side of you is screaming for something entirely unique and super simple to use, then we suspect the Kosta Apple Watch Charging Coaster will be right up your style alley. As the product name implies, it is not really a stand at all. In fact, it resembles a coaster that lets you place your Apple Watch the way it’s intended: in nightstand mode i.e. on its side. But why? Simple; so you can still have access to the watch functionality like alarm clock and the all-important snooze function.

Of molded silicone-rubber, Kosta will not threaten to scratch your shiny smartwatch and has a magnetic center that keeps the Apple stock charger neatly contained within the confines of the soft edges and it also provides the weight that will prevent the cable from making a suicidal jump to the floor. To get started, all you have to do is to slip the stock Apple Watch cable through the opening, secure the charging pad on the magnetized center and plug the USB end into the AC adapter. When its time to recharge, just place your Apple Watch on its side and flip up the charging pad onto the watch, and voila, charging is in session.

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Kosta Apple Watch Charging Coaster comes in a choice of hues, including Dark Grey, Light Grey, and Lime Green, and can be yours to own for just $14.95. Apple Watch charger is not included, of course. Check out the product video after the break to see it in action.

Published by Mike

Avid tech enthusiast, gadget lover, marketing critic and most importantly, love to reason and talk.