While Lexus is one of the pioneer in luxury hybrid vehicles, it is not known for EVs. Especially not in stateside where its first UX 300e is not available. But with the unveiling of the Lexus LF-Z Electrified BEV Concept, there’s a new hope for a Lexus BEV in North America.

Lexus LF-Z Electrified BEV Concept

With the revealed of the Lexus LF-Z Electrified BEV Concept, Lexus expressed the desire to introduce 20 new vehicle models, including BEVs, PHEVs, HEVs, and other electric vehicles , into its product lineup by 2025.

Like many automakers, Lexus has developed a BEV-dedicated platform for its electrification plan. This new platform features a new four-wheel driving force control technology called DIRECT4, which “uses the instant responsiveness of an electric motor’s driving force to freely control a vehicle’s four wheels for superior and highly flexible driving performance.”

Lexus LF-Z Electrified BEV Concept

DIRECT4, in Lexus words, is a vehicle motion control tech that, when paired with its electrification technologies, will better connects the driver with their vehicle. Basically, it is marketing speak until someone gets behind the wheel of one. Just saying..

In fact, every bit of the reveal was very marketing talk to drive excitement and emotions because, well, its consumer behavior 101! – save for a few technical bits like steer-by-wire, longitudinally positioned battery assembly under the floor of the vehicle for lower center of gravity, electrochromatic roof, e-latch and digital key, and maybe some details on the minimalist and futuristic cockpit.

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If you are interested to learn more about the LF-Z Electrified, you may more information on this latest Lexus EV concept HERE.

All images courtesy of Lexus.

Published by Mike

Avid tech enthusiast, gadget lover, marketing critic and most importantly, love to reason and talk.

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