LG G6 Unveiled, Touts “Bold New Display Format” And Researched Ergonomics

16:9 AR, or aspect ratio, displays have been an unspoken standard for smartphones and if consumers are good with this AR, there’s really no need to change it. However LG, arguably the maestro in displays, didn’t think so. The latest flagship, the LG G6, from the electronics giant introduced at the MWC this weekend features a large 5.7-inch QHD+ display with “bold new display format” coming in at 18:9. LG’s calling it Fullvision display, offering users with an eye-watering 2,880 x 1,440 resolution (which works out to 564ppi, if you must really know) that not only offer more viewing space, but also a more immersive experience when consuming multimedia.

And to ensure you get all immersive right out-of-the-box, LG is offering G6 buyers in-game content with a retail value of up to a total of $200. Six games, including Temple Run 2, Spider-Man Unlimited, Crossy Road, SimCity Buildit, Cookie Jam and Genies & Gems, will be free to play for G6 buyers and all in the name of showcasing G6’s “immersive Fullvision display and single-handed ease of use.” Beyond that, this newest LG’s flagship also touts “easy to hold” which the company apparently went to length to get inputs from ergonomics research teams led by Dr. Andris Freivalds at Pennsylvania State University and Dr. Ji Yong-gu at Yonsei University – a first in the smartphone industry, I believe.

Other delights buried inside its sleek, sculpted aluminum and glass construction includes a Qualcomm Snapdragon 821 chip, 4GB LPDDR4 RAM, 32 or 64GB UFS 2.0 ROM, microSD card support (up to 2TB), a 3,300 mAh non-removable battery, a 5MP wide-angle f2.2 wide-angle front-facing camera, and a dual camera setup comprising of a 13MP f2.4 125-degree wide-angle camera and a 13MP standard OIS 2.0 f1.8, 71-degree camera. G6 is also officially not afraid of dust and water – thanks to its IP68 rating which allows it to immersed in up to 1.5 meters of water for up to 30 minutes. Robustness is further enhanced with rugged built that LG assures “you can worry less about accidental drops and other rough environments during everyday use.” Here’s the tidbit:

“…LG G6 not only meets international testing standards but also endures further tests for high temperatures and nail penetration and uses a proprietary technology that dissipates heat via an internal heat pipe, the first in an LG smartphone. And to further disperse heat inside the unit, LG engineers positioned the components most prone to overheating as far from each other as possible.”

Out-of-the-box, LG G6 will run on Android 7.0 Nougat which offers Google Assistant experience, if that’s what interest you. It also worthy to mention (not that I need to, really), it comes with connectivity and sensors one has come to expect of today’s smartphones (you know, fingerprint sensor, USB Type-C 2.0, Bluetooth 4.2 LE, wireless ac, et cetera). At this point, no words are available on when this handset will be available, or how much will it cost, but judging at the cutthroat smartphone market, it wouldn’t be too long. If you ask me, I’d say a couple of months from now.

All images courtesy of LG.