Looks like Dyson isn’t the only appliance company that wants toy versions of its appliances to be available to children. LG wants in too. At this year’s IFA 2022 in Berlin, the South Korean electronics giant has revealed that it has partnered with German toy brand Playmobil to introduce an exclusive collection of LG-themed toys.
The collection, which will include adorable, newly created characters, and toy appliances (but of course), will be available from next year at a series of online and offline events aligned with LG’s commitment to creating F.U.N. (First, Unique, and New) customer experiences.
Visitors to the IFA 2022 will have a sneak at three of the brand-new character figures created by LG and Playmobil, namely, the safety-conscious and always-ready-to-help Henry (a.k.a. ‘LG Man’), the popular kitchen and lifestyle influencer Nora, and the fashion-forward J. J.
Accompanying the miniature LG-Playmobil characters are toy versions of LG’s appliances, like washing machines, InstaView ovens, InstaView refrigerators, and the all-in-one WashTower. You can find LG at the IFA 2022, in Hall 18, Messe Berlin, from September 2-6, 2022.
Images courtesy of LG.
