It looks like Louis Vuitton has been bitten by the Balenciaga bug. Or at least, the leather goods division has. It seems like the Parisian luxury goods company cannot get enough of head-turning, put-a-smile-on-people’s-face design. After letting fashionistas carry an airplane and a lobster around to contain their belongings, Louis Vuitton wants designer goods aficionados to strut around with a lifebuoy. Folks, meet LV’s latest head-turner: the Lifebuoy Bag.

I must say that it looks very much like the real deal. It almost feels like some super-rich person decided that the life ring on their yacht should be branded, like the trash can. Obviously, the Lifebuoy Bag just happens to look like the life-saving device; it does not float, let alone save you from drowning. In case you and this dear bag are in the water and need saving, I suggest you ditch it and save yourself. It is not going to save you.
Anyhoo, it is crafted from Monogram canvas with cowhide leather trim, and despite its unconventional (for a bag) shape, it is functional. Well, it better damn well be for a 10,000-dollar leather bag, since it cannot save lives. It boasts three separate zipped compartments for belongings, an adjustable leather strap for shoulder or crossbody carry, gold-toned hardware, textile lining, and a vintage LV signature printed on the Monogram canvas. This thing is oozing with retro vibes, and strangely, it looks like it belongs on the wall of the captain’s cabin.
The bag measures 17.7 inches long, 17.7 inches tall, and 2 inches wide. Not exactly spacious, but hey—if you want to turn heads (not save lives) and flex your financial power, this is it.
Over in the U.S., it is listed as “Notify Me,” so I’m guessing it’s either sold out or has yet to be available. Either way, if you’re so inclined to drop 10 grand on a lifebuoy bag, you can get in touch with a Client Advisor from the product page.




Images: Louis Vuitton [US].
Story via Instagram (@drip).