Matua Sauvignon Blanc with Chill Check Labels

The question of when exactly is a white wine ready to be served has always been on discerning white wine drinkers’ minds. I am not into white wine, btw, and though I do drink some occasionally, the chill factor never bothers me, but for those who are particular about these exacting details, apparently, there’s a table or chart to guide them along. However, with the New Zealand winemaker, Matua, 2016 Marlborough Sauvignon Blanc and Rosé, this age-old white wine drinking woe will be eliminated forever – thanks to an innovative thermographic label technology.

Dubbed the Chill Check label, the label replaces standard, regular paper labels with special thermosensitive paper that has color-changing properties. The label for Sauvignon Blanc and Rosé features an appearing/disappearing snowflake symbol and a color-changing Ta Moko, a traditional sacred tattoo of the face or body of the Maori culture, which darkens in shade when the wine is optimally chilled. Here’s the gist of how it works:

“Extensive research trials confirmed the ideal drinking temperature for Sauvignon Blanc and other Matua wines… Each label is calibrated according to its corresponding varietal: Sauvignon Blanc and Rose, for example, are at their aromatic and lively best at 45/46° F. When chilled, the label retains its color for about 45 minutes, before returning to the initial label color. Chill it again and the label will once again change color.”

So, there you have it, the question of when exactly is a white wine ready to be served answered at a glance. Well, at least, it is if your choice of white wine is 2016 Marlborough Sauvignon Blanc or Rosé from Matua. For now. Treasury Wine Estates is the owner and the importer of New Zealand’s Matua Sauvignon Blanc and Rosé in the United States of America.

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Image: Matua.