Nissan Project Rugged Rogue SUV SEMA 2023

Off-road enthusiasts are going to dig into this news. Nissan is revving up for the 2023 SEMA show, where they’ll infuse motorsports excitement and rugged off-road inspiration, which include the standout star of the show is Project Rugged Rogue, a concept that redefines the crossover SUV for adventurous families, catering to self-reliant off-road travel and camping.

Nissan Project Rugged Rogue SUV SEMA 2023

Based on the recently refreshed 2024 Rogue, this concept boasts prototype NISMO Off Road components that equip it for rugged journeys away from the asphalt, featuring a custom NISMO Off Road 3-inch suspension lift kit, prototype NISMO Off-Road wheels, custom carbon fiber fender flares, and various other enhancements, including an array of rugged accessories like roof-mounted kayak and mountain bike racks.

The Project Rugged Rogue and Nissan’s lineup of thrilling concept vehicles will make their debut at the Las Vegas Convention Center from October 31 to November 3, taking center stage at booth #52141.

Keep going for the full Project Rugged Rogue build sheet.

Suspension

  • Custom NISMO Off Road 3-inch lift kit

Wheels and Tires

  • Prototype NISMO Off-Road wheels
  • 18-inch x 8.5-inch with 5X114.3 bolt pattern for Rogue, Pathfinder, and similar applications
  • Bronze and Black finishes shown
  • 275/65/18 Yokohama GEOLANDAR M/T G003 tires
  • NISMO forged open-ended lug nuts
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Exhaust

  • NISMO Off Road custom dual-exit center exhaust tips featuring laser-etched NISMO logos

Exterior

  • Custom NISMO Off Road full exterior topographical wrap
  • Custom carbon fiber extended-width fender flares
  • Custom carbon fiber add-on rear spoiler
  • Prototype NISMO Off Road roof rack with NISMO Off Road 6-inch round driving lights
  • Prototype NISMO Off Road 180-degree rooftop canopy
  • Prototype NISMO Off Road canopy mounts
  • Prototype NISMO Off Road front bumper guard with NISMO Off Road 6-inch round driving lights
  • Custom NISMO Off Road rock rails for increased body protection
  • NISMO Off Road 4-inch round driving lights
  • NISMO carbon fiber b-pillar cover trim
  • NISMO carbon fiber rear hatch trim
  • NISMO carbon fiber rear winglet trim
  • NISMO carbon antenna trim
  • Nissan side window deflectors
  • Nissan black rear bumper protector
  • Yakima JayLow kayak carrier and kayak
  • Yakima Highroad premium rooftop upright bike mount and mountain bike

Interior

  • Prototype NISMO Off Road high-performance neoprene front and rear seat covers
  • Custom NISMO Off Road spare tire carrier
  • NISMO carbon interior lower door trim
  • Nissan retractable pet divider
  • Nissan all-season floor mats

Images: Nissan [US].