tree-hugging wine lovers rejoice cos’ there is now an eco-friendlier way of drinking wine. no kidding. who would have thought it could happen? well, it all starts from the PaperBoy Wine, a wine born out of a collaboration between California-based green packaging firm Ecologic Brands and Sonoma County-based winery Truett-Hurst. in case you are wondering what the heck a packaging company has to do with the alcoholic beverage, well, they are the folks who invented the cardboard bottles. these cardboard bottles are made of compressed recycled cardboard, formed into the shape of a standard Bordeaux wine bottle and lined with plastic on the inside to keep the liquid locked in. it is a no brainer as to why cardboard is better in this case. first, since it uses recycled cardboards, it helps to minimize the waste going to the landfills and second, cardboard has about 91 percent recycling rate as compare to glass, which has around 28 percent. on contrary to belief, glass is not as recyclable due to a variety of factors, and composition being one them.

PaperBoy Wine

moreover, each of these 750 ml bottle weighs in at a scant 1.9 pounds (862g), which is 85 percent lighter than its glass counterpart and therefore, relieving you of the load to carry the next time you hike up the mountain to your favorite picnic spot, plus it is said that it can potentially saves millions of gallons of diesel and tons of CO2 too. well, that’s if all of the estimated 207.7 million cases of wine shipped annually in the U.S. were bottled in the PaperBoy wine bottle. of course, the obvious case for consumers is weight-saving and for the eco-conscious, the reduction of waste since it can be easily collapsed for recycling. the concept stamped from Kevin Shaw of Stranger & Stranger, a London-based packaging design company, who named it PaperBoy and also designed the label art, which features a 20s style cartoon of a little paperboy. we are not particularly big fans of wine, but i guess this is one wine that we could drink to (and we want to the empty bottles for our shelves of oddity). the PaperBoy Wine is available in 44 states in the U.S. as a 2012 Paso Robles Red Blend and a 2012 Mednocino Chardonnay, retailing at $14.99 a pop.

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PaperBoy Wine

via Fast Co. Design

Published by Mike chua

Avid tech enthusiast, gadget lover, marketing critic and most importantly, love to reason and talk.