unlike the usual measuring tape that has graduations on the tape, the Reading Ruler doesn't have them...

Reading Ruler img1 544px
(image credit: Ho Sung-Woon & Woo Moo-Bum)

unlike the usual measuring tape that has graduations on the tape, the Reading Ruler doesn’t have them. designed by Ho Sung-Woon & Woo Moo-Bum, the Reading Ruler gives you the measurement in different units of measurement via a display on the tape measure itself.

you can even see the result in the dark. though i can’t phantom why we ever need to measure anything in the dark. maybe not in pitch dark condition but i will say, more likely for low light condition where you weren’t able to read off from a conventional tape measure clearly. strangely, we already have laser-aided measurement device to measure quite accurately for a variety of distances and this concept seems rather redundant. but the device itself is nice looking though.

Reading Ruler img2 544px(image credit: Ho Sung-Woon & Woo Moo-Bum)

via Yanko Design