unlike the Apple TV, the Roku TV is really a TV and not just a little black box. billed as the new generation of Smart TVs, the Roku plans to grow it (the TV) by licensing the “new reference design platform and software stack to manufacturers to build and distribute Roku TV models.” just think of Roku as the Android of TV where the various makers will turn out Roku-powered TV, which will be collectively known as, well, Roku TV. the first of the Roku TVs will be offered by TCL and Hisense, and they were recently highlighted at Pepcom’s Digital Experience media event during the 2014 International CES.

folks who are overwhelmed by today’s smart TV complex interface will appreciate what Roku TV aims to accomplish; Roku wants to eliminate those complex and seamlessly endless menus and gives you a Roku home screen that unifies all content sources in a single place where you get to watch live programming, stream a movie or enjoy your favorite tunes. as with the Roku steaming players, you will have access to Roku Channel Store with over 1,200 channels, offering 31,000 movies and feature TV shows in a mind-boggling variety of genres, ranging from live sports to news to science.

the Roku TV is essentially a streaming media player with its own integrated display and like what Google is doing with pure Android devices, Roku will manage the entire software ecosystem, including securing and updating the streaming channels and of course, providing software updates to deliver new features and experiences, ensuring that your home entertainment experience will always be fresh.

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the Roku TV models are slated to hit the stores this Fall in the U.S. and Canada and will be offered in a variety of sizes ranging from 32- to 55 inches. pricing is, of course, unknown at this point; it will be determined by the individual manufacturers nearer to the products’ official launch date.

Hisense Roku TV

Published by Mike

Avid tech enthusiast, gadget lover, marketing critic and most importantly, love to reason and talk.