Ready for more Year of the Dragon products? Well, if so, here’s one for those with deep pockets. Coming from TAG Heuer is a Carrera Chronograph that celebrates the incoming Chinese zodiac animal.

TAG Heuer Carrera Chronograph Year of the Dragon Luxury Watch

In celebration of the imminent Lunar New Year, TAG Heuer presents a limited edition duo of timepieces paying homage to the Year of the Dragon. Melding the profound cultural symbolism of the Chinese Dragon with TAG Heuer’s racing heritage, these watches signify tradition and innovation.

The Chinese Dragon, a revered mythological creature embodying strength and unity, is seamlessly intertwined with the precision and charisma emblematic of TAG Heuer.

Crafted in rose gold and steel, these timepieces echo the success story of the Carrera line, reflecting the majesty associated with the Chinese Dragon. The steel version features a sunray-brushed silver dial, while the rose gold version gleams with an 18K 5N rose gold-plated dial, both adorned with red lacquer and azuré subdials at 3 and 9 o’clock.

TAG Heuer Carrera Chronograph Year of the Dragon Luxury Watch

The timepieces are water-resistant to 100 meters (330 feet) but I seriously doubt anyone would intentionally make that far into the water while wearing the luxe timepiece.

At its core, the watch showcases the Calibre Heuer 02 movement visible through a customized caseback adorned with a Chinese Dragon motif, denoting its limited release of 300 steel versions and 50 rose gold versions. The alligator leather strap in elegant red complements the sophisticated aesthetic of the timepieces.

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Encased in a special box featuring the Chinese Dragon symbol, these timepieces represent more than just accessories; they symbolize luck, power, and prosperity.

TAG Heuer Carrera Chronograph Year of the Dragon Luxury Watch

Available exclusively starting November 13, 2023, in TAG Heuer boutiques, select e-commerce platforms, and retail partners, these watches commemorate a legacy entwined with Chinese culture. The asking price is US$22,550 for the Gold model and US$6,300 for the Steel model.

Images: TAG Heuer.

Published by Mike

Avid tech enthusiast, gadget lover, marketing critic and most importantly, love to reason and talk.

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