A bottle of Coca-Cola is probably not the best of gift ideas, but the marketing team over at Coca-Cola Japan came up with a brilliant idea that may just make bottles of Coca-Cola gift-worthy. The secret lies in the seemingly nondescript Christmas-themed label. With just a few steps, the label actually turns into a gift …
Continue reading “Coca-Cola’s X’mas Edition Bottles Have A Secret That Makes Them Gift-worthy”
German skin care product company Beiersdorf AG’s Nivea brand has found an unusual way of campaigning sunscreen targeted at children. The campaign entitled “Care from the Air Bird” uses a seagull drone (read: RC aircraft that looks like a bird) that patrol the sky above the beach, dropping sunscreen on unsuspecting children, much like a …
Continue reading “Nivea’s Seagull Drone ‘Poops’ Sunscreen Lotion On Kids At The Beach”
You know those car TV commercials? How they shoot is probably none of our business, but special effect specialist, The Mill, has came up with a brilliant solution that would help future car commercial making cost less and the tool it proposes is a car. But it is not just any car, it is a …
Continue reading “This Car Can Be A Ford, An Audi, Or Anything You Want It To Be”
How do you convince people to wear clothes? Why, you don’t actually need to cos’ most humans are pretty fond of wrapping fabric all over their bodies. That said, however, you do need some marketing effort to make people sees your brand among the ocean of competitors. And in the case of BUYMA, short for …
We totally understand why businesses are out to woo Disney and Lucasfilm, and vice versa. But the latest collaboration between Fiat Chrysler Automobiles North America and Disney/Lucasfilm leaves us nothing short of flabbergasted and our heads twirling with question marks. What has FCA core brands, namely Chrysler, Dodge, Jeep, Ram and Fiat, have to do …
Continue reading “FCA US Leverages On Star Wars Fever To Promote Its Core Brands”
If you don’t already know, Singapore is actually pretty huge on Star Wars-fever, well, at least, on the marketing and promotion end of things, they are. Nope. Singapore 9-to-5 office folks don’t go to work in Stormtrooper outfit with awkwardly worn ties and their bosses certainly don’t dress like Emperor Palpatine or Darth Vader at …
Yes. You heard that right. China independent handset maker OnePlus has announced the Sandstone Case for iPhone 6 and 6s. And why the hell would OnePlus do that? Well, it is the outfit’s way of explaining the meaning of “Never Settle” to the millions of iPhone user and what better way to express it then …
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Sony is relatively new in the game of audiophile products and with its competitors already established their footholds, it is only wise for Sony to ramp up their marketing effort so that the rest of the world knows they are down right serious about sounding good. And what better way to promote the awesomeness of …
Continue reading “Sony and Foo Fighters to Promote Hi-res Audio Around the Globe”
Rémy Martin claimed to be the first beverage alcohol brand to bring to the market a connected bottle, but apparently, it is not. It looks like Diageo has beaten to it as far back as February with the Johnnie Walker Blue Label “smart bottle.” Anyway, what the Rémy Martin Club Connected Bottle, as it is …
In an ultimate marketing effort for the upcoming Avengers: Age of Ultron movie, Gillette has “collaborated” with fictional ‘Stark Industries’ to introduce four models of superheroes themed razors (aka shavers) that are based on, well, Avengers’ technology. Gillette reportedly said that they “allowed Stark Industries to take over its R&D department at World Shaving Headquarters …
