Since September 2017, LEGO fans have one more must-visit place when they are in Denmark, LEGO’s home country. It is not a theme park, nor is it a factory; it is the new LEGO House. Designed by architectural firm BIG (Bjarke Ingels Group), this sprawling 12,000 square meter (129,167 square feet) compound is made up of 21 giant white bricks stacked on top of each other in random fashion and features facade covered with tiles, giving the illusion that the building is made of LEGO bricks. Interestingly, in a nod to the toy maker’s classic 2×4 LEGO brick, the roof of the top tier structure incorporates eight studs to mimic the classic brick and each stud is embedded with light that shoots into the night sky to welcome visitors arriving by air to Billund Airport.
While the architecture is impressive, it does not quite look like a place for fun. On the contrary, it is a place for fun and recreation that packs with no less than 25 million LEGO bricks. Within the 21 bricks are restaurants, a huge LEGO store, a conference room, and a 2,000 square meter (21,527 square feet) LEGO Square. Additionally, LEGO House also boasts color-coded experience zones, a large gallery of LEGO creations built by fans, a large exhibition all about the history of the LEGO brand, a sheltered public space, interconnected outdoor terraces, as well as playgrounds.
With so many ‘attractions’, it suddenly makes 12,000 square meters seem a little small, don’t you think? And you know what that means to LEGO fans? It means dedicating no less than a day to immersing in this wonderland on Earth and you probably want to (spend the entire day there) cos’ it will cost you 199 DKK (or about US$33) to start the experience. But seriously, get this onto your itinerary if you are heading to Denmark. I know I would. In the meantime, we shall leave you with more images of this LEGO haven and some fun facts, courtesy of LEGO.