Adidas Futurecraft 3D Footwear

Adidas Steps Into the Future with 3D Printed Custom Midsole Footwear

Folks, the future is here! Soon, you will be able wear a pair of 3D printed footwear custom to your feet. Well, almost. Actually, it is not quite a full 3D printed shoes per se; just the midsole will be 3D printed, but it will 100% custom designed for your feet. Using both existing data sourcing and footscan technologies, and in this case, its a special treadmill that picks up data of your feet which will then be used to print the midsole in the store itself. It is a bold ambition, no less and according to Adidas, the sole will be “flexible, full breathable carbon copy of the athletes’ own footprint,” with “matching contours and pressure points.”

Adidas Futurecraft 3D Footwear

The footwear, dubbed Futurecraft 3D, is collaborative effort between the German sports equipment maker and Belgium’s leading specialist in 3D printing, Materialise. But why such an endeavor? Basically, its a show of the brand’s commitment to “innovative throughout all areas of production.” Futurecraft is Adidas’ sandbox that will continuously explore material and process innovation. While the current prospect is limited to midsole, we won’t be surprise the entire shoe could be 3D printed in near future. As for the Futurecraft 3D, there is no word if there will be any pilot program going around, or will it be available to professional athletes.

Adidas Futurecraft 3D Footwear

Adidas Futurecraft 3D Footwear

Adidas Futurecraft 3D Footwear