(photo credit: daimler.com)
the cooperation agreement was signed this week between AMG and Ducati. you might thought its a development cooperation but it is fact, a marketing cooperation. both establishment will develop common marketing activities with this agreement.
accordingly to Ola Kallenius, CEO of Mercedes-AMG GmbH, “AMG and Ducati ideally complement each other, as both companies share the same values: racing as the driving passion, and high performance plus exclusivity as the central brand messages of both AMG and Ducati.” Kallenius expects the long-term collaboration will help to discover new customer segment.
for a start, AMG will be sponsoring the Ducati MotoGP Team as the Official Car Partner from 2011, among other on-going marketing activities. Ducati won’t be left out in the cold, as during selected AMG events, participants will be able to take test drives, or rather test rides, with Ducati motorcycles and at the same time, Ducati customers will be able to experience the latest AMG high-performance cars at these events.
would this marketing collaboration leads to something even bigger? perhaps Mercedes-AMG motorcycles? or maybe a Ducati 4-wheelers? guess we will have to wait and see. personally, i thought this AMG-Ducati cooperation may lead the automotive industry into a cooperation frenzy. again, we will seat and wait to see how other competitors response.