First debuted at the Geneva Motor Show earlier this year, the British luxury marque has brought the bold DBX Concept to Lake Como for the Concorso d’Eleganza Villa d’Este. The concept was entered in event’s Concept Cars and Prototypes class, a category which Aston Martin One-77 and V12 Zagato had won. When we first laid eyes on the DBX Concept, we can’t decide what Aston Martin was trying to do. To us, it looks like part sports car, part off-roader. Weird, I know and kind of reminds us of Lamborghini SUV concepts we saw years ago. The sports car part is pretty self-explanatory, judging from its coupe styling, while the off-roader side of things seem to be a suggestion of its massive wheel and elevated ride height. The ride height, if you don’t already notice, is partly attributed by its all-wheel drive system that this concept car wears.

Aston Martin DBX Concept

The rationale behind DBX Concept is concisely summarised by Aston Martin Chief Creative Officer Marek Reichman which he said: “As we explained when we debuted the car, the DBX Concept is designed to challenge the existing status quo in the high luxury GT segment. It promises to make luxury GT travel stylish and more comfortable than ever before, but also more practical, more family-friendly and more environmentally responsible.” That said, this radical concept is planned with an all-electric powertrain, in-wheel motors, to be precise and features drive-by-wire electric steering, carbon ceramic brakes, a KERS energy recovery system, and as a mark of a (bold) concept, cameras in place of mirrors. While bold, the concept’s styling still reek of the unmistakable Aston Martin flair, which combined with the raise ride height and large wheels, may not be everybody’s cuppa.

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Aston Martin DBX Concept

Aston Martin DBX Concept

Aston Martin DBX Concept

Aston Martin DBX Concept

Aston Martin DBX Concept

Published by Mike chua

Avid tech enthusiast, gadget lover, marketing critic and most importantly, love to reason and talk.