While the rest of the world has enjoyed the 4th Hollywood’s Godzilla movie, it will only be screened in Japan on May 14. As such, promo for this 36th Godzilla film is ongoing and the energy drink you see here is one such promotion happening in Japan.

Godzilla Energy Drink by Cheerio Japan

Beverage maker and vending operator Cheerio Japan Co., Ltd., has announced the release of a special concoction of energy drink, aptly called Godzilla Energy.

The drink contains guarana and maca extract, 630 mg arginine and 210 mg of caffeine per 500 ml can. The amount of arginine and caffeine per can is one of the highest in the energy drink market. Not sure if that’s a good thing. One thing for sure is, it does not contain any form radioactive material as one may have expected with “Godzilla energy drink.”

Godzilla Energy Drink by Cheerio Japan

Cheerio has paid quite some attention to the design of the drink’s color and packaging. The former is purple, which the company said is inspired by Godzilla “emission color”.

This color actually changes, if ever so subtly, depending on the viewing angle. Cheerio recommends that you pour the drink into a glass in order to enjoy the special color.

Godzilla Energy Drink by Cheerio Japan

But the real highlight, IMHO, is the package design which features the King of the Monsters in its purple glow and a neon style Energy logo design. I believe that image is based on Shin Godzilla and not the latest movie. I could be wrong, though.

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Godzilla Energy Drink by Cheerio Japan is available since April 30 in Japan, priced at 4,800 yen (about US$44) for 24 cans. It is available at select Cheerio vending machines in Chubu, Kansai, and Okinawa areas, as well as from Cheerio official online store and select retailers.

Images: Cheerio Japan Co., Ltd. [JP].

Published by Mike

Avid tech enthusiast, gadget lover, marketing critic and most importantly, love to reason and talk.