In a move that has both photography enthusiasts and teddy bear collectors reaching for their wallets, Leica is celebrating the 100th anniversary of its groundbreaking Leica I camera by launching an exclusive accessories collection. Because nothing says “cutting-edge photography” like a cuddly teddy bear.
The collection features handmade collector’s bears named “Elsie” and “Ernst,” honoring key figures in the Leitz family. Limited to 500 pieces each, these bears are poised to become the must-have item for those who appreciate both fine German engineering and plush companionship. For those who prefer their bears less exclusive, the “Cuddle” teddy offers Leica charm for all ages.
Not stopping at stuffed animals, Leica has partnered with Graf von Faber-Castell to introduce the “Perfect Pencil,” complete with a built-in sharpener, eraser, and an engraving of Ernst Leitz II’s bold declaration: “Ich entscheide hiermit: Es wird riskiert.” Because who wouldn’t want to pay a premium for a pencil that reminds you to take risks?
Other highlights include a 3D wooden puzzle of the Leica I, for those who enjoy assembling intricate models of cameras they can’t afford, and a range of sterling silver accessories like keyrings and cufflinks, ensuring you can flaunt your Leica allegiance even when your camera is at home.
The anniversary collection is available globally at Leica Stores and online, with prices ranging from €8 for a pin to €600 for the collector’s bears. So, whether you’re a die-hard Leica fan or just in the market for a high-end teddy bear, this collection offers something for everyone.
For more information, visit Leica’s official website.
Images: Leica.
