Unfazed by Samsung’s failure to capture the mass market with its multi-model strategy, the other electronics giant from South Korea, LG Electronics, is pushing ahead with the same many models strategy and it will, at this year’s Mobile World Congress, unveil a quartet of mid-range devices that the company said are “exceptional smartphones at exceptional prices”, but “with design elements and features usually reserved for premium models.” So I guess it is a good news for budget-conscious smartphone users, now that they don’t need to settle for big, fat, ugly devices with lowest specs. That said, prices and availability are not announced, and therefore, we are not sure how much are these “exceptional prices”. But you won’t have to wait for long for the new line-up, namely Magna, Spirit, Leon and Joy, as they will be hitting select markets this week.
With the exception of the Joy which runs on a 1.2GHz quad-core or 1.2GHz dual-core, all devices are powered by either a 1.2GHz or a 1.3GHz quad-core chip and all of them are equipped with LTE Cat. 4 radio with HSPA+ support too.Similarly, with the exception of Joy, all of them will have 8GB onboard storage and 1GB RAM. Joy gets either 8 or 4GB storage and 1GB or 512MB RAM. Apart from those, what really differentiate them from each other is basically the display size and resolution, the cameras, and battery capacity. Speaking of which, the Magna gets a 5-inch HD display, the Spirit, a 4.7-inch HD item, the Leon sports a 4.5-inch FWVGA display and finally, the Joy is a 4-inch display that has a modest WVGA resolution. Basically, it feels a bit like wholesale. I am not even sure why do the market need so many models of what was essentially the same handset design.
In any case, if you are in the market for the “value for money” handsets or a second handset, these might interest you. Also, all devices will run off Android Lollipop, just in case you’re wondering.