Last week, Mazda Motor Corporation took the wrap of its first electric vehicle, a crossover (or is it a SUV?) called Mazda MX-30. Naturally, it is a big deal for Mazda. And we talking about over 7,000 words kind of big deal. The press release is lengthy that it begs for a TL;DR.

In a gist, the MX-30, it is powered by a newly developed electric drive technology called e-Skyactiv, paired to a 35.5 kWh lithium-ion battery with a refrigerant cooling system. No power and performance are offered here – in case that’s what you are wondering.

Mazda MX-30 Electric Vehicle

In addition, it is loaded with technology with fancy terms, including the likes of electric G-Vectoring Control Plus (e-GVC Plus), iActivsense advanced safety technology, Smart Brake Support with Turn-Across Traffic function, et cetera.

There are a bunch of safety system, both active and passive, in the mix. But really, the selling points are in the design which Mazda aims to ignite your emotion. If you made it through the essay, no wait, I mean press release, you will see why.

Mazda MX-30 Electric Vehicle

That brings is to the most eye-catching part of the entire car: the RX-8-esque Freestyle doors. For those aren’t aware, RX-8-style door system that we talked about has regular opening front doors and suicide-style rear doors that swing out to the back.

Despite the center-pillar-less design, Mazda promised high level of safety in the event of a collision. The overall look is pretty, but nothing breathtaking. The interior, though, is pretty dope. It is high tech and with look and feel that leans towards Zen-ish.

There you have it. We pretty much condensed the whole story into under 300 words. You are welcome.

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However, if you so incline on reading, you are welcome to read the entire press text HERE. If not, there’s a couple of video below for your consumption, along with a few addition official images.

All images courtesy of Mazda Motor Corporation.

Published by Mike chua

Avid tech enthusiast, gadget lover, marketing critic and most importantly, love to reason and talk.