From McDonald’s Japan, we cross the East China Sea to China where, on March 31, 2024, the American fast-food chain introduced, believe it or not, a limited edition Fujifilm 1986 Disposable Camera, aka QuickSnap. The McDonald’s China x Fujifilm 1986 Disposable Film Camera had a limited run of just 8,000 units, each bearing a unique serial number (0001 to 8000).
The Fujifilm 1986 Disposable Camera was available for purchase by members on Members’ Day with 200 points plus 168 yuan [CH] (about 23 USD).
For those too young to remember, a disposable camera is a single-use camera that becomes pretty much useless after using up the built-in film. Like any good old analog camera, you have to visit a photography shop to get the film developed.
Unlike digital cameras, where you can review your masterpieces immediately, the results from a film camera remain a mystery until the film is developed. Ah, the good old days of excruciating anticipation!
Measuring 110 mm x 32 mm x 54 mm (4.33 x 1.26 x 2.13 inches), this nostalgic disposable camera contains 135-size film, a battery, and the necessary circuitry; yes, it is a real working camera.
It was offered in white and orange, decorated with fun elements like an image of a McDonald’s burger and French fries.
Not surprisingly, this item sold out like hotcakes, with some customers complaining about being unable to complete checkout or add the item to their cart. Several McDonald’s China x Fujifilm 1986 Disposable Film Cameras are now floating on China’s popular secondhand marketplace, Xianyu [CH], selling for around 200 RMB (about US$28).
Images: McDonald’s [CH].
