Kit Kat is a not a Japanese brand, but that has not stop Nestle Japan from turning out strange and exotic varieties of this famous chocolate-coated wafer bar confection to tickle locals’ tastebud. In fact, Kit Kat Japan has so many flavors that any new exotic flavor joining the market would be just another odd flavor chocolate-coated wafer bar. But not this time. This time, this sweet confectionary brand has outdone itself with a celebratory Kit Kat that’s probably stranger to even folks of Japan: Kit Kat Sushi. Yep. Kit Kat Sushi is exactly what it sounds like. It is the Japanese’s staple food that many have grown to love, but with flavored Kit Kat as the main ingredient and it comes in three limited edition flavors: Maguro (tuna), Uni (sea urchin), and Tamago (omelet).

Nestle Japan Sushi Kit Kat
Maguro (Tuna) Kit Kat Sushi

Before you turn in disgust, exclaiming “I can’t imagine the grossness of a tuna wafer snack, let alone rice,” you have to know that no actual tuna, sea urchin, or even egg are involved in making these ’sushi’. Instead more sweet snack-friendly stuff like pumpkin pudding (in the case of the Tamago), raspberry flavoring (for tuna) and Hokkaido melon and mascarpone cheese (for Uni) are used to mimic the color of the sushi they take on, while the ‘rice’ there is actually a combination of puffed rice and white chocolate. So, as you can see, there’s really nothing yucky about these ‘sushi’, well, except maybe for the seaweed, and obviously, they shouldn’t taste like real sushi either.

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Nestle Japan Sushi Kit Kat
Tamago (Omelet) Kit Kat Sushi

The Kit Kat Sushi is, not surprisingly, a Japan-only product, released to celebrate the opening of Kit Kat’s specialty shop (called Kit Kat Chocolatory shop) in Ginza, Tokyo. These limited edition ‘sushi’ sets will be offered to visitors to the newly christened Kit Kat Chocolatory shop. Kit Kat fans would have noticed that Kit Kat Sushi was originally an April Fools’ Day prank posted by Kit Kat Japan last year, but I guess since nothing is impossible with Kit Kat as far as flavor is concerned, the folks over at Nestle Japan must have thought why not turn it into a real thing.

Nestle Japan Sushi Kit Kat
Uni (Sea Urchin) Kit Kat Sushi
Nestle Japan Sushi Kit Kat
And this is how you hold it. Though, obviously, can’t eat it whole like you do with the real sushi.

Images via CNN.

via Lost At E Minor

Published by Mike chua

Avid tech enthusiast, gadget lover, marketing critic and most importantly, love to reason and talk.