It is absolutely a no brainer for Nike to get onboard the Stranger Things hype train, cos’ after all, the American sports shoe maker’s raise to popularity was arguably in the 80s (and it has NBA to thank, really). So, yes, Nike x Stranger Things Collection is a thing now. Leveraging on the show’s 80s setting where classic Nike footwear and brand marks are commonplace, Nike will be introducing a series of sneakers and apparel inspired by the Netflix hit TV series.

“The sporting world in 1985 was also undergoing a radical change — energy was reverberating from the summer games in Los Angeles and pro basketball was swinging firmly into its showtime era. At Nike, 1985 was the year visible Air began to take shape (realized two years later in the Air Max I) and when the iconic Dunk emerged on collegiate basketball courts. Meanwhile, the Cortez, Blazer and Tailwind remained sport and style staples, granting a timely authenticity to the Stranger Things collection.”

Nike x Stranger Things Collection

The first wave includes a hat, featuring Hawkins High’s Tiger mascot, Hawkins High’s Phys. Ed Sweat suits in Hawkins High’s colors, Hawkins High t-shirts, as well as three matching sneakers, namely, Nike x Hawkins High Blazer Mid, Nike x Hawkins High Air Tailwind 79 and Nike Hawkins High Cortez. The first drop is expected to available June 27th, 2019.

Nike x Stranger Things Collection

The second drop, which is expected to happen on July 1st, 2019, is sneaker-focused. Dubbed “OG Pack,” each shoe will feature a red, white and blue color scheme and celebrates 1985 Independence Day with a year marker on the heel, plus special firework display sock liner. The shoes include Nike x Stranger Things Blazer Mid, Nike x Stranger Things Air Tailwind 79 and Nike x Stranger Things Cortez.

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We do know the pricing for the apparel and hat, but all the aforementioned will retail for $120 a pair.

Netflix’s Stranger Things Season 3 premieres on July 4, 2019.

All images courtesy of Nike Inc..

Published by Mike chua

Avid tech enthusiast, gadget lover, marketing critic and most importantly, love to reason and talk.