We have seen a number Paul Smith-touched products, but this latest collab has to be the most minimal by the British fashion design. What you see here are Paul Smith + BRAUN Wrist Watch and Clocks.

Paul Smith + Braun Wrist Watch

The only telltale sign of Paul Smith’s touch is the designer’s signature “Artist Stripe,” which is a multi-colored band, on the second hand of these timepieces. While it is minimal, it does pop – thanks to the predominantly black time-telling devices.

In the case of the wrist watch, it features a 40 mm matte stainless steel case, snap case back, scratch resistant mineral glass, leather strap, quartz data movement, and water resistance to 5 ATM (50 meters/164 feet).

Paul Smith + Braun Travel Alarm Clock

The wall clock and the travel alarm clock, on the other hand, are pretty much, just wall clock and travel alarm clock, each with the said “Artist Stripe” decorated second hand.

Paul Smith’s branding can be found the timepiece’s case back as well as on the dial faces of all three items. Smith’s touches are minimal, thus leaving BRAUN’s minimal design largely untouched, which is kind of refreshing.

Paul Smith + Braun Wall Clock

The Paul Smith + Braun Wrist Watch and Clock was announced last month with the watch going for US$225, the wall clock for US$80 and US$45 for the travel alarm clock. Last checked all three items were sold out.

Images: Paul Smith.

Source: Highsnobiety.

Published by Mike

Avid tech enthusiast, gadget lover, marketing critic and most importantly, love to reason and talk.

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