Adidas Steps Into the Future with 3D Printed Custom Midsole Footwear

Folks, the future is here! Soon, you will be able wear a pair of 3D printed footwear custom to your feet. Well, almost. Actually, it is not quite a full 3D printed shoes per se; just the midsole will be 3D printed, but it will 100% custom designed for your feet. Using both existing data …

Kanye West’s First Collaboration with Adidas Originals, Yeezy 750 Boost, Set to go on Sale on Valentine’s Day

We can understand the relationship between sports like say, basketball and sports shoes makers, but a performing artiste like Kanye West? Well, that, is a little hard to make a connection. You know. Usually shoe makers like Adidas would be proud to tout the kicks’ performance in relation to the athlete’s usage and therefore we …

Adidas Originals Updates Mobile Device Accessory for iPhone 6, 6 Plus and Galaxy S5

German sporting goods giant Adidas has announced mobile device cases updated for the latest iPhone 6, 6 Plus, and Samsung Galaxy S5. Along with those, it is also rolling out cases for iPad Air, iPad mini, and 13- and 15-inch laptops. Naturally, you can expect the world famous three stripes branding, stitched on the cases, …

Latest Adidas and Jeremy Scott Collaboration Looks Like a Pair of Kicks Fit for Batman

It has become somewhat stale to reference anything that is remotely dark to The Dark Knight yet again, but we are going to do it anyways. A look at the Adidas Originals by Jeremy Scott JS Wings 3.0 and immediately have us associating it with the gloomy, Christopher Nolan’s iteration of the cape crusader. Like …

Adidas miCoach Fit Smart Guides You On The Workout Intensity Based On Your Heart Rate

if you count yourself a fitness enthusiast, but often lacks the discipline to serious workout (ironical, but it happens), then Adidas miCoach Fit Smart might be able to push you along. not the first wearable tech from the German sporting brand, but this one is more well-rounded, keeping track of the calories burned, monitor heart …

Adidas Teams Up With Monster To Create Limited Edition Headphones

i never understand the relation between sporting brands and music. i mean, sure, some active lifestyle folks love to be entertained with music while they go about their fitness routines, but hardware with a sporting brand on it? that’s beyond me, but in any case that you are enamored by sporting goods people offering you …

This Vest Will Aid World Cup Players Keep Their Cool In Warm Climates

heat-induced fatigue is one of the most common injury inflicting sportsmen in warmer climates. to counter this, Adidas has developed the pioneering adiPower pre-cooling vest and sleeves which will be worn by players from nine Adidas federations, namely Germany, Spain, Argentina and Colombia, during the 2014 FIFA World Cup Brazil. by bringing down the body …

Adidas Wants You To Improve Your Skills With miCoach Smart Ball

getting the soccer fever already? then i bet you are practicing day and night, and in between the live telecasts in hope that one day you will have your shot on the world stage. before you can actually get there, you need to be discovered. and before you can get noticed, you will need to …