A video of a man chilling out on a hammock suspended under a huge-ass drone posted on YouTube has the Internet debating whether it is real or a hoax. Well, you don’t need to be CGI genius to know that it isn’t real because it is, after all, a commercial for the Dutch insurance company Centraal Beheer. Of course, we won’t dismiss the possibility that it could be a real thing, perhaps executed progressively and edited in such a way that it appears that the drone is actually hoisting a full grown person. Then again, a few, including our favorite mad garage inventor Colin Furze, have proven that a multirotor rig like such is capable of hauling a person. Continue reading Huge-ass RC Drone With Suspending Hammock Has The Internet Debating
Ad is one of the reason why traditional media like magazines and newspapers are on a slow ride on a sunset industry bus. People hate ads, well, maybe not all people hate ads, but for those who do, they will do everything in their power to avoid laying eyes on any. Some folks jumped to faster reaching media aka Internet for news and material consumption, where ad blockers can be used to prevent ads from assaulting their senses while they enjoy the content. Just when this group of anti-ad people thought they are safe from the byproduct of capitalism, Studio Smack dished out a grim prospect: what if the last ad-free haven in the world can be reached by advertisers? Continue reading Branded Dreams: What If Advertisers Can Infiltrate Your Last Ad-free Place On Earth?
How do you convince people to wear clothes? Why, you don’t actually need to cos’ most humans are pretty fond of wrapping fabric all over their bodies. That said, however, you do need some marketing effort to make people sees your brand among the ocean of competitors. And in the case of BUYMA, short for Buying Market, a Japanese fashion shopping service, they made a video that will no doubt grab your attention. To be honest, we do not know BUYMA, but with this video of two naked dancers, we now know there’s BUYMA (note: no relation to Chuck’s Buy More). Continue reading Japanese Ad Campaign Features Carefully Orchestrated Drones That Cover Nude Dancers’ Private Parts
We totally understand why businesses are out to woo Disney and Lucasfilm, and vice versa. But the latest collaboration between Fiat Chrysler Automobiles North America and Disney/Lucasfilm leaves us nothing short of flabbergasted and our heads twirling with question marks. What has FCA core brands, namely Chrysler, Dodge, Jeep, Ram and Fiat, have to do with Star Wars: The Force Awakens? Nothing, really – unless they custom automobiles in the likeness of characters like the C5 Corvette-based Darth Vader Car, or custom-wrapped them like it did with the Hot Wheels’ Uber cars. Sorry to say, we just don’t see the connection. Continue reading FCA US Leverages On Star Wars Fever To Promote Its Core Brands
(image credit: screenshot What if everything Ran on Gas video)
it will kill me if i don’t share this video with the rest of the world. Nissan popped the question: “what if everything ran on gas?” from the title, you know you are going be treated with spot that is going to put forward the message in a humorous way. i had a good laugh and i am sure you will too. its entertaining and yeah, Nissan, i got the message loud and clear but i am still worry about the range with electrics. four 15-second teasers will start be airing this week, while the 60-second spot will make its world television debut during the NBA’s The Finals on June 12 but you don’t need to wait until then to watch it. hit the jump and join us for this wonderfully humorous spot. Continue reading video: Nissan humorous spot: What if Everything Ran on Gas?
(credit: screenshot from 2001 Dodge Charger The Future of Driving video)
with a statement such as “robots can take our food, our clothes and our homes but they will never take our cars” and finished with “…the leader of the human resistance” (no relation to Transformers, though), the Dodge Charger commercial does suggest that technological advancement isn’t everything (or to extend, not a good thing). Dodge is of course, referring to controlling of their new Dodge Charger. true-blue car fanatics will certainly agree with this statement. in fact, some will even think automatic transmission is for the sissies but then again, we do need innovations to make the road a safer place to travel on, don’t we? Continue reading video: Dodge thinks that tech isn’t always a good thing
(credit: screenshot by mike)
there are no better ways to make your statement through commercial spots, especially when it will be featured in the most-watched sports mega event in the US. Volkswagen, for one, wouldn’t miss this chance and has two fun and humorous spots to show off this football season.
the first spot features a kid costumed up in Darth Vader, trying to exert his force on anything that moves and anything that doesn’t. unfortunately, he can’t even move a sandwich without Mum’s help (check out his resentment, it’s funny!) but then he discover he might not be all so ‘force-less’ when he ‘force’ start the all-new 2012 Passat, well, not really but it’s actually the remote start feature of the 2012 Passat that the Dad gladly used to give him some hope. coupled with the memorable Star Wars soundtrack which builds up the mood as little Vader goes around the house (yea, no Death Star here) trying to execute his force on the dog, the washing machine, among the many other objects, without success.
the second spot is my personal favorite. there’s no better way to introduce the 21st century new beetle than using a, say, the bug itself. spotting a double stripe racing down its back, the animated bug races through the insect kingdom, overtaking slower fellow bugs, drifting and sliding down along the route as it makes its way down the dirt track – all these actions complete with carefully-timed slow-motion takes, and an excellent adrenalin-pumping soundtrack to boot. check out the videos after the jump.