Christian Dior (or more popularly known as Dior now) is a luxury label. Vespa, however, is not quite. But that does not stop the two brands from coming together to produce this: Vespa 946 Christian Dior Scooter.

The Vespa 946 was chosen as a homage to the year (1946) which both companies were founded, and a mark of the sunny disposition and art of living shared by both brands.

Vespa 946 Christian Dior Scooter

This unique collaboration saw the two brands created an exclusive scooter with, you guessed it, a range of matching accessories. So, yeah, scooter – specifically, Vespa – can actually get luxurious.

This contemporary version of the iconic Vespa 946, which was first introduced in 2012 in Milan, features a saddle and a top case patterned with the Dior Oblique motif designed by Marc Bohan in 1967. The latter is designed to be mounted on the luggage rack, adding a distinctive look to monohull architecture of the scooter.

Vespa 946 Christian Dior Scooter

Rounding up the look is a helmet adorned with the same iconic motif and subtle graphic lines, along with Christian Dior’s branding, decorating the scooter.

Vespa said that “these limited-edition creations will launch in spring 2021” and they will be available at Dior boutiques across the globe, followed by at select Piaggio Group’s Motoplex stores. Having said that, I pretty sure we are talking about the helmet, add-on graphics and the luggage, and not the entire scooter.

Vespa 946 Christian Dior Scooter

Images: Piaggio & C S.p.a..

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Source: designboom.

Published by Mike chua

Avid tech enthusiast, gadget lover, marketing critic and most importantly, love to reason and talk.