Kotn Cotton T-Shirt

We all know why some folks prefer designer tees. Despite their ridiculous stickers, they promised absolute quality, or so we were told. But do we really know what it’s worth beside it being ‘designed’ by celebrity designers? And can everyone afford to shell out hundred dollars for a basic tee? Absolutely not. That is what spurs Rami Helali to give up his job in the music publishing industry in NYC and co-founded Kotn, a startup that aims to create basic tees that focus on real quality, simplicity and without the killer price tag. The approach simple: create a minimalistic designer t-shirt that has the right cut, length, collar, stitching, weight and texture, and have them crafted from real, organic cottons grown by independent farmers in Egypt, a country that’s reputed to produce one of the best flurry white material in the world.

Kotn Cotton T-Shirt

And to walk the talk, Kotn’s Rami Helali headed straight to Egypt where he spent months living on cotton farms and factories to make sure the product starts and ends right. Yes, it is just a tee and for the larger population it may seems like swatting a fly with a sledgehammer, but that doesn’t mean that production should be any less important and in all honesty, we admire his dedication to make everyday tee a finer thing in life. True to Kotn’s ethos, the company first products are basic tees of white or black and comes in three flavors of neck style: crew, scoop and V. And the price? 35 bucks or $75 for three. Sure, there are cheaper finds, but if quality and style are your priorities, this is it. Continue reading for a few more look.

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Kotn Cotton T-Shirt

Kotn Cotton T-Shirt

Kotn Cotton T-Shirt

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