LEGO is on a collaboration spree that are not quite toy-related. First with IKEA for playable storage solution, then Levis’ with LEGO-infused fashion and lifestyle pieces, and now, adidas.
In fact, the news of the LEGO x adidas collaboration was revealed around the same day as the toy company teases the LEGO x Levi’s collab. It was a pair of LEGO-themed adidas ZX 800. The kicks is part of the German sport equipment/sneaker maker’s A-ZX project.
A week on, we now have a good look at this upcoming LEGO x adidas ZX 8000 – thanks to co-founder of Round Two, Sean Wotherspoon. adidas has sent Sean a pair, complete with a custom minifigure of the man himself. I guess it helps to be rich and famous, doesn’t it?
As seen in the first reveal video, the shoes reached Sean in a blue shoebox in the shape of a giant 2 x 3 brick and on the inside, the shoe is further stored in a multi-color brick-built box/case.
As for the sneakers, it ought to be the most colorful ZX 800 ever. So colorful to a point that it almost toy like. But I’d be lying to say I am enamored by it.
Aside from the requisite Three Stripes branding, LEGO’s presence is literally everywhere. From the LEGO logo on the tongue to the LEGO brick-inspired eye stays to the dubrae lace locks. The inside wasn’t spared either. It has a co-branding printed insoles.
LEGO loyalists will straight away recognize the clever use of base color pieces on the shoe. A perfect homage to a legendary toy brand.
The good news is, it is not exclusive to Sean. The LEGO x adidas ZX 8000 sneakers will be available starting on September 25, 2020, for US$130. However, it is not clear where it will be available. Lets hope that it is not limited edition and also easily accessible to all fans.
In the meantime, you can head over to Sean Wotherspoon’s Instagram page to steal a few look at this eye-catching, fun sneakers.
Images: adidas [DE]/YouTube (LEGO).
Source: Hypebeast.
