Mattel is making this year’s San Diego Comic-Con 2021 aka [email protected] (July 23-25, 2021) a little extra special with a campaign called “12 Days of Fandom”.

Mattel Creations 12 Days Of Fandom SDCC 2021

In this campaign, Mattel Creations will run a 288 hours sale of new super-cool collectibles that will have a range of properties covered, including Masters of the Universe, WWE, Star Wars, Deadpool and more.

At the time of this post, 9 new products were revealed. Keep going for the details of each product:

Brand: Mattel
Property: Jurassic Park
Product: Jurassic Park Final Scene Ray Arnold Action Figure Set
Description:

“We all know that things didn’t end well for chief engineer Ray Arnold in Jurassic Park. Thanks to our design team you can now see just how it did end. We’ve realized the deleted scene that lived only in our imaginations until now. This set includes a highly posable action figure of Arnold, with a removable arm (yep) in a package that doubles as a maintenance shed diorama. It even has a button that triggers famous lines from the film! This collectible set also features a ferocious Velociraptor standing at 2.4 inches tall and 7 inches long who’s got our favorite engineer in his sights..”

Jurassic Park Final Scene Ray Arnold Action Figure Set

Brand: Mattel
Property: Pixar’s Up
Product: Pixar Spotlight Series Kevin Figure
Description:

“A real find for Up fans, the Pixar Spotlight Series Kevin figure features the elusive, huge and colorful Kevin with “her” three babies. With Kevin’s movable joints, individual expressions on all of her furry flocked chicks, and a reversible background display, fans can create a variety of scenes and let their imaginations fly high. There’s even a chocolate bar included for the birds to snack on! Adventure is out there. Grab it while you can.”

Pixar Spotlight Series Kevin Figure

Brand: Hot Wheels
Property: Star Wars
Product: Star Wars Green Darth Vader Character Car
Description:

“Based on the iconic Star Wars #1 comic that features a green version of the Sith Lord, the Hot Wheels Star Wars Green Darth Vader Character Car is a super-collectible, super-deep cut. Star Wars fans will enjoy every detail of this unique vehicle, from the rare color and iconic design to the impeccably stylized deco. Special packaging further highlights its comic book inspiration, making this car that much more collectible.”

Star Wars Green Darth Vader Character Car

Brand: Hot Wheels
Property: Batman
Product: DC Batman 1st Appearance Batmobile
Description:

“Perhaps the most well-known vehicle in pop culture, the Batmobile is looking good at 80! To commemorate the anniversary of its very first comic book appearance, we’re launching the Hot Wheels BatmanTM 1st appearance BatmobileTM! This amazing replica comes in collectible packaging that reproduces the comic tile from the vehicle’s debut issue. Pay homage to this incredible milestone and carry on the BatmanTM tradition.”

DC Batman 1st Appearance Batmobile

Brand: Hot Wheels
Property: Deadpool
Product: Comic-Con Exclusive Deadpool and Scooter Set
Description:

“To celebrate three decades of this crass but lovable superhero, Hot Wheels is releasing this amazing Comic-Con exclusive. A Deadpool figure, wearing a party hat and eating cake, is heading home from his star-studded birthday party with balloons and a present on the back of his scooter! The unique packaging also serves as a display and features Deadpool … moonlighting as a baker? SMH.”

Comic-Con Exclusive Deadpool and Scooter Set

Brand: Mattel
Property: WWE
Product: WWE Ultimate Edition Sgt. Slaughter Action Figure
Description:

“Listen up, maggots! Sgt. Slaughter has a cobra clutch ready for anyone who doesn’t drop and give him twenty. Recreate everything from entrance to finisher with the Ultimate Edition Sgt. Slaughter action figure, featuring over 30 points of articulation, an extra head, interchangeable hands, entrance gear, and True FX life-like details, presented in highly collectible packaging. Grab yours now … and that’s an order!”

WWE Ultimate Edition Sgt. Slaughter Action Figure

Brand: MEGA
Property: Masters of the Universe
Product: MEGA + Labbit MEGA Collabs. Masters of the Universe Battle Labbit
Description:

“After the hugely successful MEGA Collabs Labbit, our designers couldn’t wait to reunite with famed pop artist Frank Kozik to bring the all-new Battle Labbit to life! Stylized as it appears in the all-new Masters of the Universe: Revelation, Battle Labbit features Kozik’s iconic, curvy aesthetic but also comes ready to fight with war paint, helmet, and armor accessories – plus some He-Man Easter egg weapons for good measure, too.”

MEGA + Labbit MEGA Collabs. Masters of the Universe Battle Labbit

Brand: Hot Wheels
Property: Masters of the Universe
Product: Masters of the Universe Wind Raider vs. Land Shark
Description:

“Grab yourself a front-row seat to the ultimate demolition derby between good and evil. He-Man’s go-to ride with its signature olive-green hull, golden wings, and skull deco is ready to take on Skeletor and his menacing Land Shark, with its moth-chomping hood and mounted weapons bristling off its back. Both include mini figures of MOTU’s legendary warriors for realistic, Eternia-style warfare.”

Masters of the Universe Wind Raider vs. Land Shark

Brand: Mattel
Property: Masters of the Universe
Product: Masterverse Scare Glow Action Figure
Description:

“Your favorite resident of Subternia is making a Comic-Con comeback! This collector-grade Scare Glow features a glow-in-the-dark skeleton, 30 highly articulated joints, an extra set of hands, and a fully posable fabric cape! And of course, we didn’t forget his Scythe of Doom.”

Masterverse Scare Glow Action Figure

All images courtesy of Mattel.

Published by Mike

Avid tech enthusiast, gadget lover, marketing critic and most importantly, love to reason and talk.

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