If the revived Polaroid was as creative and innovative as today’s Polaroid, it probably wouldn’t have go out of business in 2001 and again in 2008. Today’s Polaroid knows how to keep the brand going.
Asides from keep its core product, i.e. instant film camera, alive, it has a bunch of other products including an imaging drone, instant print digital camera, printers – 3D printer included, and more.
In the area of instant film camera, it knows how to embrace collabs, dishing out collectable editions like The Mandalorian, National Parks, and more recently Lacoste.
Today, the imaging company has up its game further with what it refers to as “the world’s smallest instant analog camera”, the Polaroid Go.
Polaroid Go is designed to be worn wherever you go. That’s right. Worn. Because, it is super tiny, measuring just 5.9 inches long, 3.3 inches wide and mere 2.4 inches tall (105 x 83.9 x 61.5 mm) and weighs only 0.53 lbs (242g). And yes, it does come with a neck strap.
Can we just say that Polaroid never look this cute? But, naturally, being small means smaller images. The compact film stock measures a super small image area of just 1.851 x 1.811 inches (47 x 46 mm) on a 2.623 x 2.122 inches (66.6 x 53.9 mm) film.
While small, it is not lacking of Polaroid features, which include 1/125-30 spec shutter speed, f12-52 apertures, 35-mm-equivalent focal length, built-in selfie mirror, dynamic flash, double exposure, self-timer, a counter for balanced shot count, and a 750 mAh battery good for up to 15 packs of photos in between charges.
Practicality aside, the Polaroid Go should make for a fun camera like Fuji Instax Minis.
The Polaroid Go Instant Analog Camera is available for pre-order now for US$99.99 (or €119.99 in EU), or US$119.99 (or €139.99) with a double pack Polaroid Go instant film which cost US$19.99 (€19.99 in EU). The tiny instant camera will see official launch on April 27, 2021.
Images: Polaroid.
