Remember the scene from Back to the Future III where Doc Brown built a complex machine just to create a single ice cube? Well, the Polaroid Now+ i-Type Instant Camera – the creative variant of the Polaroid Now – is kind of like Doc Brown’s barn-size refrigerator in 1885, but for 21st-century creative photography.
How so? It has effects for creative photography too, but the difference is, the process is a lot more manual. Instead of picking up your smartphone, take a picture and add effects like filters before or after you have taken the picture, you get the good’ol snap-on filters, long exposure, and double exposure photography for creating cool photos.
In addition to 5 new lens filters for a range of effects, there are two other extra tools: aperture priority and tripod mode, accessible through the Polaroid mobile app. Using the app, you can do light painting, double exposure, manual mode, and more.
Also, it now has a tripod mount that offers even more steady creativity. Tripod mount, on an instant camera. Take moment for that to sink in. Polaroid is really serious about making instant photography hip again.
So, yeah. Polaroid has combined analog and digital into its instant camera in a bid to make instant capture and print camera relevant. I hardly think it will replace the even more instant smartphone solution, but it will be a fashionable toy for the young and trendy, I supposed.
On the flip side, Polaroid Now+ i-Type Instant Camera – or any instant camera for that matter – is the solution for people who want physical copies of photos but are too lazy to print them separately.
Now with the effects and creative tools available on the Now+, it is an instant camera too-lazy-to-print person like me will appreciate.
The Polaroid Now+ i-Type Instant Camera is available in three colors and for US$149.99 stateside.
Images: Polaroid [US].