when was the last time you backup your iPhone? regular syncing keeps your iPhone data backup...

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(image credit: iOmega) iomega SuperHero Backup and Charger for iPhone | US$69.90 | www.iomega.com

when was the last time you backup your iPhone? regular syncing keeps your iPhone data backup on your PC or Mac updated, just in case something unfortunate happens to your iPhone. however the problem is, most of us do not religiously backup our iPhone. we only do the minimum, that is to charge it. iomega recently announced a dock for iPhone and iPod Touch that charges and backup your iOS device at the same time without having to connect to your PC or Mac. the device, called SuperHero Backup and Charger for iPhone, looks like any other dock from the front, but at its back is a SD card slot with a 4GB SD card that backup your iPhone while you charges it. i guess that makes the SD card the SuperHero’s sidekick. the SD card is upgradable if more storage capacity is required or switch to another SD card to backup another iPhone.

in order to get the device to work, you are required to download and install an app, aptly called SuperHero iPhone Backup app, which is available free on the appstore. the dock connects directly to a wall outlet. to charge and backup, simply dock your iPhone or iPod Touch to the SuperHero, the SuperHero app launches automatically and present you a couple of options such as ‘Backup’ or ‘Restore’. in the case of backup, it will proceed with the backup of your contacts and photos from the camera roll to the SD card while it charges your iPhone. the app also has an ‘Options’ button for user to custom what to backup or restore.

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on why iomega sees the need for this device, Jonathan Huberman, president of iomega has these to say:

Our internal research and personal experiences tell us there are many iPhone users across the globe that have their entire lives on their phones and yet they rarely if ever plug their phone into their computer and back up it up… With the Iomega SuperHero Backup and Charger, if disaster strikes they can restore their contacts and photos to a new iPhone by simply docking it in the SuperHero and selecting the restore button. For millions and millions of busy iPhone users, Iomega’s SuperHero Backup and Charger is the ideal alternative to a frantic cry to all your Facebook friends to resend the contact info because you lost your phone, much less never being able to retrieve those unique photos on the phone. Iomega has created an inexpensive, practical insurance policy for every iPhone user that values the data on their phones as much or more than the phone itself.

one thing to note is that the dock and app combo only supports backup of contacts and photos from the camera roll, therefore music, videos, and calendar are not covered by SuperHero backup or restore. the iomega SuperHero Backup and Charger for iPhone retails at $69.90 and is available now.

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