we have, at one point in time, been exposed to the fundamental of imaging through DIY pinhole camera, but those examples your school teacher once taught you, were merely child’s play. with the VIDDY DIY Cardboard Pinhole Camera Kit, you will have another chance to do it right and this time, you will get to immortalize the images the pinhole camera captures on medium format or 35mm film. made from recycled cardboard, the VIDDY DIY Cardboard Pinhole Camera Kit comes flatpack with the required parts die-cut and ready to be popped out for assembly. except for a teeny weeny bit of glue required to fix the film advance knobs, the rest of the build is virtually glue-free, held together by split pins, and can be put together in under 30 minutes.
best of all, it has the old-school, Rolleiflex look (complete with carrying handle, no less), but only much cuter – a quality attributed by the colorful outlook and decorative sticker panels designed by illustrators Becca Allen and Suzi Kemp. pinhole photography is the basic of the basic in photography and it is an ancient technology, which you’d be forgiven for not knowing what it is or how to go about using it. but fret not cos’ each VIDDY kit will come with a basic exposure guide and if all goes well, the folks behind VIDDY, The Pop-up Pinhole Company, will also be throwing in an app that will help ascertain the length of exposure required for different conditions. with the app, all you have to do is to select the film speed and photography conditions such as direct sun or partial cloud et cetera and the app will let you know how long should you keep the shutter open.
VIDDY DIY Cardboard Pinhole Camera Kit is now on Kickstarter seeking to raise £18,000 to take VIDDY into production. all it takes is £30 to secure yourself a VIDDY kit. there is also a limited edition Kickstarter exclusive going for £40, if that’s your kind of thing. btw, Pop-up Pinhole Company is the brainchild of London-based designer Kelly Angood, whom you might remember as the awesome lass who came up with the wonderful DIY Hasselblad pinhole camera.