Looks like Lexus is going all out to drum up the hype on the new 2019 Lexus UX Compact Crossover. First, it roped in Matt Leinart to star in a campaign that applies UX’s safety tech to protect quarterbacks, and now this: asking designer John Elliot to design a set of custom tires inspired by John Elliot x Nike AF1 shoe. Yea. You read that right. Rubbers inspired by a pair of kicks. It may sound like a joke, but rest assure, this is as real as you and me.

2019 Lexus x John Elliott Sole of UX

Revealed at Elliott’s New York Fashion Week after-party on February 9, 2019, the “Sole of the UX”, as it is called, features an all-white UX with custom tire details inspired by Elliott’s sneaker, including white on white layers, the double-stitched leather and a stepped metal air valve evocative of his stacked metal lace tip. I am not going to lie. The tires do look dope because of the white rubber and the unique tire pattern.

John Elliot x Nike AF1 Shoe

However, as cool as it is, I didn’t think they will offer good traction. Even if the tires does have any traction at all, I am pretty sure they are not good in NOT splashing water into the underneath of the car. Just saying… Anywho, I won’t be holding my breath for a set to the hit the market as the tires are clearly a marketing campaign to get people to acknowledge that the 2019 UX is engineered and designed for the city. Like duh? Aren’t most vehicle are? Now, isn’t that pushing it a little too far?

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In case you are wondering about the relation between the two vastly different products… according to Lexus, both are crafted for the city, or something along that line. Seriously, the marketeers are trying too hard. Way too hard. If you are in the U.S., you may want to know that the “Sole of the UX” will be making appearances throughout the country later this year.

All images courtesy of Lexus USA.

Source: designmilk.

Published by Mike

Avid tech enthusiast, gadget lover, marketing critic and most importantly, love to reason and talk.