This is the new 2023 BMW 7 Series and it is a special series because, both its six and eight-cylinder engines now feature 48V mild-hybrid technology, and for the first time, it includes an all-electric i7 xDrive60. That’s right plug-in hybrid AND a fully electric model in the lineup.

2023 BMW 760i xDrive Sedan
2023 BMW 760i xDrive

Aesthetically, the new 7 series is sharp and sports the new, awkwardly huge kidney grille that was introduced in 2019 and first made its way to the 2022 BMW 4 Series. Though it does feel a little smaller, it is still quite in your face kind of big. If that size isn’t striking enough, the grille found on the 7 has an illuminated surround. Snazzy.

In the event the illuminated, super big grille isn’t enough of a head-turner for you, you can opt for the optional crystal headlights, featuring crystals from Swarovski in an L-shape arrangement, each backlit by 14 LED units, serving as side marker lights and daytime driving lights. How’s that for luxury? The main unit has 22 LED units, btw.

2023 BMW 760i xDrive Sedan
2023 BMW 760i xDrive

In addition, the car further features automatic opening and closing doors, 5G mobile technology and Personal eSIM, invisible air vents, panel heating for various areas, BMW Individual interior, 5.5-inch touch-controlled displays in the rear doors, Sky Lounge panoramic glass sunroof with LED light threads, an exclusive lounge with improved recline position (behind front passenger seat), and I believe, for the first time in automobile history, a gigantic 31-inch display for rear passengers.

The display, called BMW Theater Screen, further touts Amazon Fire TV, which lets rear passengers enjoy 32:9 panoramic visual entertainment in eye-watering 8K resolution. Looks like if you want to enjoy this car, you need to employ a chauffeur if you don’t already have one.

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2023 BMW i7 xDrive60 Electric Vehicle
2023 BMW i7 xDrive60 Electric Vehicle

The new 7 series is offered in 740i, 760i xDrive plug-in hybrids, and i7 xDrive60. Let’s talk about the 2023 BMW i7 electric vehicle, which is the obvious spotlight in this announcement. In addition to having a high proportion of natural and recycled materials, and the use of green energy during the production stage, the i7 furthers its green mission with, well, electric drive.

The vehicle is powered by two electric motors with a system output of 400 kW (544 HP) and paired to a 101.7 kWh high-voltage battery system that affords it a WLTP range of up to 625 kilometers (388 miles), or up to 310 miles (EPA). Estimated consumption is rated at 19.6-18.4 kWh/100 km.

2023 BMW i7 xDrive60 Electric Vehicle

Speaking of battery, the i7 supports DC charging with up to 195 kW and a 10-minute fast charge that offers up to 170 kilometers (106 miles) range.

The new BMW i7 further rocks Integral Active Steering, optimized active roll stabilization, two-axle air suspension and adaptive suspension, and more.

The 2023 BMW 7 Series will have a starting price of US$93,300 for the 2023 740i, US$113,600 for the 760i xDrive, and US$119,300 for the BMW i7 xDrive60 when they become available.

The availability of the plug-in hybrid models is not known. However, the 2023 BMW i7 xDrive60 is actually available to order now.

All images courtesy of BMW Group.

Published by Mike

Avid tech enthusiast, gadget lover, marketing critic and most importantly, love to reason and talk.