Now, this is something that I won’t be able to get out of my head for a long, long time. If you have not heard, recently there was a meme of sort going on relating to the Marvel Avengers: Infinity War. Don’t worry. There’s no spoiler here. What you about to hear is already in the trailer. In one of the trailers, you can hear Black Panther, AKA T’Challa, leading Wakanda into the battle with Thanos cronies. During which he led the troops in chanting “Yibambe,” a war cry in one of the 11 official languages of South Africa, prior to an epic clash between humanity and aliens.

“Yibambe” is as what it sounds like, well, that’s until you see the parody video that magically replaces the war cry “Yibambe” with “Nippon Paint” simply by inserting the subtitle “Nippon Paint” whenever the chant of “Yibambe” came up. Like some optical illusions, I promised you that you will not be able to unheard what you have heard. I tried. I watched the parody trailer a couple of times for the purpose of writing this post, and subsequently, when I watch the untouched, original trailer, all I hear is Nippon Paint. Seriously, my mind was completely blown!

Like I have said, I can’t unheard what I have heard, so you have been warned. Proceed with caution if you don’t want Nippon Paint to be swirling in your head whenever you hear T’Challa chanting “Yibambe.” Then again, it might be a little too late. The effect have started since you began reading about it. For some reasons, the parody video, which was cut from the original trailer, involved Nippon Paint Indonesia even though Nippon Paint is a Japanese product.

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According to our source, Nippon Paint Indonesia said the parody clip is not made by the company. Then who? I guess we will never know.

Here’s one of the many parody videos circulating online:

Image: YouTube.

via Marketing Interactive.

Published by Mike

Avid tech enthusiast, gadget lover, marketing critic and most importantly, love to reason and talk.

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