Lamborghini Ad Personam specialist department in Sant’Agata Bolognese, Italy, has gone virtual. The department that handles your customization request is now open to clients around the world who want to have their new Raging Bull ride customized without traveling to Sant’Agata Bolognese.

Lamborghini Aventador SVJ Xago Edition

To mark this new virtual Ad Personam studio, the Italian supercar maker has rolled out the Lamborghini Aventador SVJ Xago Edition. Only ten units of the special edition Aventador SVJ will be offered and reserved for clients specifying their Aventador SVJ virtually. Here are what so special about this Xago edition:

Inspired by the hexagon cloud shapes at the North Pole on the planet Saturn and the strength of the hexagon in nature, the Xago celebrates the iconic ‘hexagonita’ theme in Lamborghini design… The exterior of the Lamborghini Aventador SVJ Xago edition features a specially-created fading hexagonal silver effect, with a unique Ad Personam contrast color livery for each car and gloss black Nireo Ad Personam rims. The interior features an exclusive seat pattern with hexagonita theme, and special contrast color matching the exterior.

Lamborghini Aventador SVJ Xago Edition

Lamborghini Aventador SVJ Xago Edition is going to be the rarest of rare edition. Each of the ten units will be, you guessed it, identified by a numbered plate. If you are already thinking of picking up a Lamborghini Aventador SVJ, then perhaps the Lamborghini Aventador SVJ Xago Edition may be a good start.

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Before you go, here’s how the virtual Ad Personam will play out:

From July 2020 clients can pre-book an initial consultation of around two hours via their dealership, either joining their sales specialist at the showroom or from another location, for their dedicated session with Lamborghini’s specialists surrounded by the extensive Ad Personam options on display…

A video call will be supported with the relevant model in the Ad Personam studio, and live design proposals and configuration suggestions from the Ad Personam team, using smartphones for walkarounds and to see close-up details. The virtual consultation is followed up with full proposals sent to the client, including renderings and even material samples.

All images courtesy of Automobili Lamborghini.

Published by Mike

Avid tech enthusiast, gadget lover, marketing critic and most importantly, love to reason and talk.