I don’t remember Stranger Things had this many collabs last season. Anyways, yes, here’s another Stranger Things collaborations running up to the season 3’s premiere on July 4th, 2019. Following Polaroid Stranger Things Edition OneStep 2, LEGO 75810 Stranger Things set revealed in May and more recently Baskin-Robbins and Nike collaborations, the other U.S. burger chain, Burger King, has also hopped onboard the hype train with Upside Down Whopper.

As you may have already guessed, Upside Down Whopper is basically, the iconic BK Whopper served upside down. Well, what can I say? It is, by far, the least a company did for this or any collaboration. The major effort here would be the marketing, which BK didn’t even bother to issue official words on its website. Instead, dishing out the arrival of the Upside Down Whopper on social media.

Burger King Upside Down Whopper

The Upside Down Whopper is described as “sandwich that features exclusive packaging and the same ingredients as the original Whopper, served upside down.” That’s it. Fortunately, it will not have any ingredient from Upside Down. No Eggo Waffles as side either. Speaking of Eggo… the waffle is Eleven’s favorite food and to honor this super cool, young protagonist, Burger King will be serving the Upside Down Whopper at just eleven locations listed below.

  • 10494 West Sample Road, Coral Springs, FL
  • 25560 Kingsland Blvd, Katy, TX
  • 128 Tremont Street, Boston, MA
  • 415 Bullsboro Drive, Newnan, GA
  • 2400 Caster Avenue, Philadelphia, PA
  • 2009 Coit Road, Plano, TX
  • 2840 West North Avenue, Chicago, IL
  • 35 Powell Street, San Francisco, CA
  • 4918 West Sunset Boulevard, Los Angeles, CA
  • 327 West 42nd Street, New York, NY
  • 1437 West Patapsco Avenue, Baltimore, MD
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Upside Down Whopper will hit the select BK locations in stateside on June 21, 2019, and during the same time, patrons to these 11 BK restaurants will be able to pick up limited edition Stranger Things pins and Stranger Things-themed merchandises like T-shirts, crowns and even ketchup packets. Yes, really. Even ketchup packets.

According to Adweek, customers who have don’t have access to the 11 locations are not completely be left out. BK is dishing out a $5 Hopper Meal, so named after the Hawkins Police Chief, Jim Hopper, which customers can order now through to June 20 via DoorDash using the code “STRANGER”. In addition, BK has, at the same time, collaborated with Coca-Cola to let customers to scan their drink cups using the app for a chance to win one of the 100,000 prizes daily.

However, do not that this BK x Coca-Cola sweepstakes will only start on June 17, 2019.

Images: Burger King.

Source: Twitter (@BurgerKing) via Adweek.

Published by Mike chua

Avid tech enthusiast, gadget lover, marketing critic and most importantly, love to reason and talk.