Gasoline fume may be harm, but it is most definitely like eau de parfum to a petrol head. No? Its only me who think so? Good god. I think I am in need some serious counseling!

Ford Mach-Eau Perfume by Olfiction

Anywho, this familiar smell is destined to fade into obscurity as electrification of automobile continues. But one of the most important components of civilization, specifically the smell, will not be forgotten because, there’s the Ford Mach-Eau Perfume, a perfume that is said to “vaguely smells like gasoline.”

I kid you not. Fuel-scented perfume is real and it kind make Lockheed Martin Space Smell parfum felt a little less ridiculous, doesn’t it? Anywho, as you can see, this perfume has gas pump-shaped bottle – complete with the pump gun – that made it perfectly clear what your nose is about to whiff in. Plus point for that.

Apparently, in a survey, Ford learnt that as much as 70% of the surveyed customers actually missed this aroma. The survey would be 71% if I were in it. Just kidding. I have no idea how many people took the survey. Not only that. Ford said that petrol tops the chart for popular smell, winning both wine and cheese which I happen not to like. I swear that neither was I part of that obscured smell study.

Ford Mach-Eau Perfume by Olfiction

“[The] Mach-Eau is designed to please the nose of any wearer; a high-end fragrance that fuses smoky accords, aspects of rubber and even an ‘animal’ element to give a nod to the Mustang heritage”

So, it is not really petrol that you will be spraying on your body or clothes. Though I have yet to take a whiff of the fragrance, I am pretty sure it will remind me of the good’ol gas-powered motors.

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The perfume was developed by fragrance consultancy Olfiction for Ford and it was revealed at the Goodwood Festival of Speed over the weekend. It appears that there is no plan for sale of this heavenly smelling perfume yet. As far as we can tell, it is a marketing campaign to promote the now available Ford performance EV, the Mustang Mach-E.

Images: Ford Motor Company.

via Yanko Design.

Published by Mike

Avid tech enthusiast, gadget lover, marketing critic and most importantly, love to reason and talk.

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